#RiseTogether NBA Live ’16 Preview Party Recap at Terminal 23

This past weekend celebrities, influencers and gaming enthusiast gathered for the invite-only #RISETOGETHER NBA LIVE 16 preview party at Terminal 23 in Midtown Manhattan.

 

NBA All-Star and NBA LIVE 16 cover athlete Russell Westbrook joined guests in testing out the game’s newest features, graphics and gameplay. Each guest was also given an opportunity to shoot hoops at the exclusive gym – which was transformed into a co-branded party space.
EA SPORTS developers were on hand to give guests tutorials of the game, including its new Pro-AM features. On Tuesday September 15th, the public will be able to access a complimentary demo of NBA LIVE 16’s new Pro-AM feature. The game officially releases on September 29th across multiple platforms. Event attendees sipped cocktails and enjoyed small bites while listening to the sounds of internationally known DJ, MICK and viewing a special performance by rap icon Jadakiss. Other celebrities in attendance included Jim Jones, Maino, LaLa Anthony,  Treach, Chandler Parson, Naturel and Mr. Goldstein. Check out images from the event below and get more info at easports.com/nba-live the demo for NBA Live 16 is now available for play.

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AJR is pushing for time. Follow her on Twitter @1Penny4r!

 

 

Concepts x ASICS Tiger Gel Lyte III “Boston Tea Party” NYC Launch Recap

Launch Recap of the Boston Tea Party Pair! 

 

Footwear brand Concepts connects with Luxury Goods and 8 Ball to produce a “Boston Tea Party” release. Concepts has took on an interesting concept in itself by mimicking the events of 1773 when Samuel Adams and the Sons of Liberty refused to give in to the British Parliament, before boarding their ships in the Boston harbor.

The anticipated collaboration of the ASICS Tiger Gel Lyte III collaboration inspired by an important date in American history on May 2 has turned out to be a dope honorable piece. The shoe is featured in white, red and blue within a patriotic type contrast with gold and silver branding on the panels. Small features include namesake branding amongst the heel, lace options with a special design & more. Check out more images of the Concepts x ASICS Tiger Gel Lyte III “Boston Tea Party” NYC Launch recap in the gallery below.

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AJR is pushing for time. Follow her on Twitter @Iar4_!