Sonny Vaccaro explains convincing MJ to sign with Nike on ESPN’s 30 for 30
Sonny Vaccaro is one of the most known leaders in the sneaker industry. He’s that guy who started the big trend of sneaker endorsements for college teams. He has worked with mutilple brands from Adidas to Nike and known as the guy who convinced Michael Jordan to sign with Nike. He sat down with ESPN’s 30 for 30 and explained his involvement in MJ picking the sneaker corporation.
Vaccaro explains that originally MJ wasn’t the huge target for the corporation. Nike wanted to sign Charles Barkley, John Stockton & Hakeem Olajuwon at the time as a combo. Vaccaro stepped in and decided to convince Nike that it would benefit better if they just signed MJ and gave him the full endorsement deal instead of splitting up the money like they would have if signed Barkley, Stockton & Olajuwon. Jordan was leaning toward Adidas but eventually went with the winning team and that was Nike. Air Jordan sales equaled up to $100 million compared to Nike’s overall at $150 million. Jordan was very pleased with his decision to sign with Nike and it obviously benefited for a lifetime, but at first could you believe MJ wasn’t a fan of the red/black color scheme he reffered to the colorway as “the devil’s colors”. Vaccaro also talked Jordan out of not dissing his team colors. That guy Sonny made MJ a billionaire. ha!
Check out the video from ESPN’s 30 for 30 below.
AJR is pushing for time. Follow her on Twitter @Iar4_!