A$AP Rocky Style Editorial By Kenneth Cappello

Asap Rocky bought the high fashion to the rap game in heavy swing, never forget

 

ASAP Rocky just like many of us is preparing for Fall/Winter now that today is the last day of summer. Rocky is a very familiar name in the fashion world among rappers and public figures. He’s definitely one of the most creative dudes in the industry from the looks of his music and style game. Dude came in the game early wearing Jeremy Scott Adidas and made them hot in the streets. The Harlem bred did an editorial with Kenneth Cappello as he styles in brands such as Y-3, Phillip Lim, Rick Owens and more. Rocky who is known to keep his grill blinging daily shows that off in the editorial shots as well. Take a look at some of the editorial shots in the gallery below as Rocky flaunts some all-black clothing to the masses.

asap-rocky-fashion-editorial-kenneth-cappello-02
asap-rocky-fashion-editorial-kenneth-cappello-03
asap-rocky-fashion-editorial-kenneth-cappello-04 (1)
asap-rocky-fashion-editorial-kenneth-cappello-04
asap-rocky-fashion-editorial-kenneth-cappello-05
asap-rocky-fashion-editorial-kenneth-cappello-06
asap-rocky-fashion-editorial-kenneth-cappello-07
asap-rocky-fashion-editorial-kenneth-cappello-08

AJR is pushing for time. Follow her on Twitter @1Penny4r !!

 

 

Under Armour Stakes Its Claim in the Basketball Footwear Industry with “Curry One” Ad Campaign

The ad narrated by Jamie Foxx includes a highlight reel of MVP candidate Steph Curry, playing on a big screen while Curry shoots 3-pointers wearing his Curry One sneaker. This was a long time coming as Curry was signed to Nike, one of Under Armour’ top competitors, for the first four years of his career.

Under Armour threw an event during the NBA All-Star weekend to launch the Curry One sneaker, the same weekend Curry, the vote leader for the NBA All-Star game, went onto win the Foot Locker Three-Point Contest.

Curry gives Under Armour a chance to make a run at Nike’s dominance in the basketball sneaker retail market. If Curry does indeed win the MVP, it would truly help Under Armour and Curry’s ever-growing popularity. Curry currently has the second most popular NBA jersey behind Lebron James.

Curry seems to be a major component of helping Under Armour turn the corner. Under Armour has passed Adidas to become the second most popular sportswear company in the US and the company passed the $3 billion mark in annual revenue for the 2014 fiscal year. This is the first year it has ever happened. Ironically, Curry signed to Under Armour in late 2013. The more popular Curry gets, the more popular Under Armour becomes to consumers.

-Ulysses Achonye (@xslurrtyx)

Her Source | Five Ways to Tell You’re Falling Out Of Love

It’s easy to tell you’re falling in love, but it’s a lot harder to tell that the love is gone & you no longer wear the same uniform.    Continue reading Her Source | Five Ways to Tell You’re Falling Out Of Love

ICYMI – Married To The Mob’s owner Leah McSweeney

Meet Leah McSweeney, owner of “Married To The Mob” clothing. We featured her in our last issue (The Source #263) as our Tastemaker for the Taster’s Choice section. Check out some of her likes and dislikes and what she thinks is going to be the latest trends for the coming year. For more on Mrs. Mob, The Source #263 is now available digitally on Apple Newsstand, Google Play, and Kindle.

download on the app store_kindle

download on the app store_google

download on the app store_apple

Nike KD VII NSW Lifestyle QS White/Ice Blue

Icy Blue Sole On Display with The Nike KD VII NSW Lifestyle QS 

 

Kevin Durant continues to take his signature sneaker line to new heights with Nike  as they introduce a new iteration with the KD VII NSW Lifestyle with the icy blue sole. The shoe is decked out in a luxe silhouette which is parallel, equipped with white ostrich leather a straight upper, with tribal inspired hints on the tongue and heel tab. Last but not least the shoe sits on top of a clean icy blue outsole. Are you excited about this release, because I am and If I was you I would make my way over to any Nike Sportswear retailer on October 31st for this release. Check out more images of the Nike KD VII NSW Lifestyle QS White/Ice Blue below.

 

nike-kd-vii-nsw-lifestyle-qs-white-ice-blue-2

nike-kd-vii-nsw-lifestyle-qs-white-ice-blue-3

 

 

 

 

 

AJR is pushing for time. Follow her on Twitter @Iar4_!

Stream Birdman, Young Thug & Rich Homie Quan’s New Mixtape, ‘Rich Gang: The Tour Pt. 1’

The guys behind “Lifestyle” reveal their bag of tricks Continue reading Stream Birdman, Young Thug & Rich Homie Quan’s New Mixtape, ‘Rich Gang: The Tour Pt. 1’

Rich Gang Draft Young Thug And Rich Homie Quan To Speak On Their “Lifestyle”

rich-gang-coverBirdman’s super group Rich Gang dominated last summer, with a slew of hits featuring some of the biggest names in the industry. It was unclear if their incarnation was only a one time thing or going to be an ongoing project. Thankfully for listeners and fans, it seems that it is going to be the latter option; perhaps made more perfect by the fact that they are still adding more emcees to the roster.

“Lifestyle” sees their two newest recruits, Young Thug and Rich Homie Quan, taking the wheel and driving the track all over. Thugga contributes his signature infectious, nasally hook that will be heard in the clubs soon. Quan continues to get better, his verse at the end is definitely a standout. Their chemistry is great on this track, even though London On Da Track provides a more sentimental beat than typically attributed to both.

Jimi (@Nativejimi)

Funkmaster Flex Is Set To Open Up A Sneaker And Lifestyle Destination

Funk-Flex-pic122Funkmaster Flex is planning to give sneakerheads and fashion enthusiasts alike a new destination to shop
Continue reading Funkmaster Flex Is Set To Open Up A Sneaker And Lifestyle Destination