#RiseTogether NBA Live ’16 Preview Party Recap at Terminal 23

This past weekend celebrities, influencers and gaming enthusiast gathered for the invite-only #RISETOGETHER NBA LIVE 16 preview party at Terminal 23 in Midtown Manhattan.


NBA All-Star and NBA LIVE 16 cover athlete Russell Westbrook joined guests in testing out the game’s newest features, graphics and gameplay. Each guest was also given an opportunity to shoot hoops at the exclusive gym – which was transformed into a co-branded party space.
EA SPORTS developers were on hand to give guests tutorials of the game, including its new Pro-AM features. On Tuesday September 15th, the public will be able to access a complimentary demo of NBA LIVE 16’s new Pro-AM feature. The game officially releases on September 29th across multiple platforms. Event attendees sipped cocktails and enjoyed small bites while listening to the sounds of internationally known DJ, MICK and viewing a special performance by rap icon Jadakiss. Other celebrities in attendance included Jim Jones, Maino, LaLa Anthony,  Treach, Chandler Parson, Naturel and Mr. Goldstein. Check out images from the event below and get more info at easports.com/nba-live the demo for NBA Live 16 is now available for play.






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The Under Amour Curry Two Will Launch This Weekend In China

The Under Armour Curry Two Will Launch On Sept 6th in China During Under Armour Roadshow

Stephen Curry has had a pretty awesome year and that just continues as him and Under Armour reveal that the Under Armour Curry Two will drop exclusively in China on September 6th this upcoming sunday. The shoe might not be the fancy particular shoe everyone is looking for but many will still be intrigued by the model. We have seen previews of what the shoe will look like in the past weeks and are even more shocked that the shoe will actually be releasing this sunday. We don’t have a release date for when the shoe will drop in the United States but i’m guessing we all should expect the drop soon. Feel free to leave your thoughts of the Under Armour Curry on our Facebook and Twitter.

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adidas Yeezy Boost 350 London Launch Recap

Yeezy Yeezy Season! 


Majority of all the sneakerheads were so excited for the release of the Yeezy 350 Boost low that they stood outside 48 hours before the shoe released at Fouberts Place in London. Yeezy’s second installation panned out awesome as the shoe sold out nationwide. All the excited fans and sneakerheads who showed up to Fouberts Place got more than they expected when Yeezy surprised them by showing up to the store giving out autographs and sneakers. Yeezy will most definitely be around at other adidas original stores to help promote the release of the Yeezy 350 Boost Low. You can check out images from the Yeezy 350 Boost Low London recap in the gallery below.


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Concepts x ASICS Tiger Gel Lyte III “Boston Tea Party” NYC Launch Recap

Launch Recap of the Boston Tea Party Pair! 


Footwear brand Concepts connects with Luxury Goods and 8 Ball to produce a “Boston Tea Party” release. Concepts has took on an interesting concept in itself by mimicking the events of 1773 when Samuel Adams and the Sons of Liberty refused to give in to the British Parliament, before boarding their ships in the Boston harbor.

The anticipated collaboration of the ASICS Tiger Gel Lyte III collaboration inspired by an important date in American history on May 2 has turned out to be a dope honorable piece. The shoe is featured in white, red and blue within a patriotic type contrast with gold and silver branding on the panels. Small features include namesake branding amongst the heel, lace options with a special design & more. Check out more images of the Concepts x ASICS Tiger Gel Lyte III “Boston Tea Party” NYC Launch recap in the gallery below.


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