This past weekend celebrities, influencers and gaming enthusiast gathered for the invite-only #RISETOGETHER NBA LIVE 16 preview party at Terminal 23 in Midtown Manhattan.
NBA All-Star and NBA LIVE 16 cover athlete Russell Westbrook joined guests in testing out the game’s newest features, graphics and gameplay. Each guest was also given an opportunity to shoot hoops at the exclusive gym – which was transformed into a co-branded party space.
EA SPORTS developers were on hand to give guests tutorials of the game, including its new Pro-AM features. On Tuesday September 15th, the public will be able to access a complimentary demo of NBA LIVE 16’s new Pro-AM feature. The game officially releases on September 29th across multiple platforms. Event attendees sipped cocktails and enjoyed small bites while listening to the sounds of internationally known DJ, MICK and viewing a special performance by rap icon Jadakiss. Other celebrities in attendance included Jim Jones, Maino, LaLa Anthony, Treach, Chandler Parson, Naturel and Mr. Goldstein. Check out images from the event below and get more info at easports.com/nba-live the demo for NBA Live 16 is now available for play.
AJR is pushing for time. Follow her on Twitter @1Penny4r!