Shaquille O’Neal Turned Down Starbucks Investment Because, “Black People Don’t Drink Coffee”

NBA legend Shaquille O’ Neal is probably kicking himself for a statement he made that cost him millions. While doing an interview with sports reporter, Graham Bensinger O’Neal says Starbucks CEO, Howard Schultz contacted the basketball player in wanting to do business in opening the coffee franchise in predominately Black neighborhoods.

When Shaq got the call from his agent about the idea, the ballplayer quickly turned down the idea saying, “Black people don’t drink coffee.” Having grown up on sweet tea and hot chocolate, O’Neal says that he never seen anyone in his household drink coffee. O’Neal says that he is the type of guy who believes that if he doesn’t agree to the idea 100 percent, he will not do it. So he spoke to Schultz and declined the offer.

Now O’Neal says that turning down the offer was the, “one of the worst business decisions.” During the interview, O’Neal laughed at what he does when he sees a Starbucks,

“Now, every time, on every corner in every city, every country you see a Starbucks, I’m like, ‘Awww.'”

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